Our vision
Make sense
We have a vision for the coming age of total autonomous execution, where people define the goals, the strategy, the still-points, the constants, and the context, and technology provides the curation, analysis, insight, generative intelligence and creation required for execution.
A Bigger Picture enabling us all to Play Bigger
Work today still depends on a lot of manual processes, and the work we do has become more technical resulting in more data to manage and try to understand. So we are spending more of our time and energy trying to put the pieces together than we are doing the real work of making impact.
We are standing at a crossroads where we have all the potential technology in place for a massive amount of intelligent automation, yet at the moment we are still very much stuck in a state of fragmentation, siloed knowledge, and confusion.
Too many tools, too much data, too little capacity, too many cogs, too much to learn, too much to take in, too many opinions, and ultimately too many short-sighted decisions based on siloed views of partial knowledge.
The result is Frankenstein-like growth, rather than growth as a single conscious organism.
Companies need a way to plug in all of their combined company knowledge, and siloed data, so we can all make sense of the big picture, and clearly see how the work we do contributes to the wider goals and vision of the company.
We’re spending too much time on what some people call “work about work”, which is all the time it takes to find something, to put this and that together, to figure things out, and to finally explain something to someone only for that knowledge to evaporate when they leave the company.
As you’ll in these pages, at Qurate we have a vision for a new way of work which aligns teams, and bridges silos, and gives people the clarity they need to make a real impact with maximum efficiency, clarity and confidence.
And so it begins...
After years of discovery, planning, prototyping, and testing we set out to bring Qurate to market in summer of 2022
Aug 2022
Founded the company,
and began the go-to-market plan
Sep 2022
Formed an advisory
board of marketing leaders
Jan 2023
Launched a limited
Early Adopter Program
Now
The official launch of
Generative Intelligence™
How we work
At Qurate there are six values driving everything we do.
Care
Do properly or don’t do. No half measures, corners cut or laziness.
Craft
Own your craft. Never stop learning and refining your art.
Distil
Fully understand. Do not do until you are clear and can act with confidence.

Own
Take full responsibility. If you do, own the task and take responsibility.
Change
Improve anything. If you see a way to do better, either do it or talk.
Enjoy
Do what you love. If you find yourself dreading your task it’s time to talk.
Alumni of the world's best startup accelerators
Who we are

Tom Brooke
Founder & CEO

Martin Taylor
Co-founder & CRO

Natale Catella
Head of Development

Dylan Cooper
Developer

Digby Lewis
Non-executive Director

Ozgun Koyun
Founding Member

Eugene Soltan
Fractional CFO

Adam Frankl
Executive Advisor

Joshua Tessier
Advisor

Marcel Gasser
Mentor
